The image never lies... until it does.
The advent of deepfakes is upsetting the fragile balance between visual confidence and digital proof. What was yesterday science fiction has become a economic, operational and legal reality.
And the most exposed companies are precisely those Regulated, chiefs of sensitive data, and subject to strict identification obligations: banks, insurance companies, public services, payment platforms.
A threat that takes many forms
What is a deepfake?
A deepfake is a video, audio, or image generated or altered by artificial intelligence, designed to imitate appearance, voice, or behavior of a real person.
But in 2025, it's no longer just faces stuck on videos:
We are talking about complete synthetic profiles : forged digital identity card, AI-generated proof of address, credible resume, cloned voice, personalized video.
And this, at a level of enough realism to fool a human... or an automated system.
Key figures 2024-2025
- +700% of deepfake fraud attempts in France in one year
- +281% use of synthetic identity documents detected
- +900% of cases in Europe, +110% in Germany, +3400% in Canada
- The most targeted sectors: e-commerce, edtech, crypto platforms, neobanks
Why it's a serious problem for regulated businesses
Regulatory compliance risk
A well-designed deepfake can go through KYC/AML processes (identity verification, fight against money laundering), calling into question the legal responsibility of the organization. This exposes to:
- Administrative sanctions (AMF, ACPR, CNIL)
- A loss of approval
- Financial damage (fraud, refunds)
Security and access risk
- Fraudulent account opening
- Access to sensitive interfaces (customers, doctors, employees)
- Theft of protected personal data
And all of this bypassing traditional methods : OTP by SMS, dynamic selfie, classic biometrics.
Major reputational risk
- Falsified video of a CEO relayed on the networks
- Fake interview broadcast in a political context
- Customer tricked by a deepfake voice on the phone
A simple registration can cause doubts.
CEO fraud: Deepfake video
In 2024, a CFO in Hong Kong transfers 20 million euros after a Zoom call with its “CEO.”
Except... the CEO was a Deepfake video and voice, generated by AI.
No system detected it.
Impersonation of customers
Fraudsters open accounts in neobanks with synthetic identity documents created by AI. These fake profiles pass automatic verifications and then disappear after emptying the funds.
What the regulations say
✅ ETSI TS 119 461
- European standard applicable to trust service providers
- Taxation of Reinforced proof of life, supervised video, traceability
- Objective: to prevent automated biometric attacks
✅ eIDAS 2.0 & EUDI Wallet
- The European digital identity wallet requires means that are resistant to AI attacks (deepfakes, spoofing)
- Identification = strong proof + interoperability
- Strict conditions for service providers (technical guarantees + auditability)
✅ IFAD (Financial Data Access)
- The opening of financial data (banks, insurance, crypto) will only be possible if proof is provided The real identity of the applicant
- The entry into force is conditioned to that of eIDAS 2.0
National regulations
- France : SREN law (2024) → 1 year in prison for the unauthorized distribution of deepfakes (+2 years if online)
- Denmark : Bill to give copyright to images and voices
- UK : Creation of sexual deepfakes = criminal offense, unlimited fines
The answer: a proof of identity in real time
At ShareID, our conviction is simple: you can't trust what you see. But you can trust what we prove.
Our authentication technology is based on:
- Passive + active liveness
- No biometric data stored
- Authentication in 3 seconds, frictionless
Result: a system resistant to deepfakes, phishing, and impersonations.
Conclusion: in the face of deepfakes, inaction is no longer an option
In a world where anything can be imitated, only the strong digital proof allows you to authenticate with certainty.
Do you work in a regulated sector (banking, insurance, health) and do you want to guarantee the reliability of your authentication processes?
Let's talk about it 👉 Contact us
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